Prime Aldi: Scarborough supermarket to restock viral energy drink by YouTube stars KSI and Logan Paul
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Prime, the hydration brand created by YouTube stars KSI and Logan, will be restocked at Aldi on Northway from Tuesday April 18.
The drink has become a viral sensation due to overwhelming demand, which saw Scarborough shoppers flock to the supermarket in December last year for the chance to be first in line to buy a £1.99 bottle of Prime.
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Hide AdAldi has doubled the variety of flavours it will have available this time around from three to six, including Meta Moon, Tropical Punch, Blue Raspberry, Lemon and Lime, Ice Pop and new limited edition Orange and Mango.
It will be stocked nationwide as an Aldi Specialbuy for £1.99 and customers will be limited to one of each flavour, meaning that once the drink has sold out it will not be restocked – which previously prompted chaotic scenes at stores across the country.
In December, the drink reportedly sold in Scarborough within 10 minutes of the store opening at 8am as pictures of empty shelves circulated on social media.
Some shoppers were reportedly queuing from as early as 6.30am for the shop to open, in the hopes of getting their hands on the coveted viral refreshment.
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Hide AdIt prompted one Scarborough shopper to praise Aldi for selling Prime at a reasonable retail price when compared to “disgusting” inflated prices seen elsewhere, with bottles resold for as much as £20 each online.
The sensational demand has been driven, in part, by limited availability and outlets to buy the drinks, which are sold online and stocked at select supermarkets nationwide.