Mixing business with pleasure: Bridlington boxer meets Roy Jones Jnr

Bridlington Club for young people'Shane Green launches his boxing clothing range'NBFP PA1321-6a
Bridlington Club for young people'Shane Green launches his boxing clothing range'NBFP PA1321-6a

Bridlington boxer Shane Green has set up his own clothing business - and he has already had the backing of one of the sport’s biggest names.

Even though he only set up Gym Junkie four months ago, as part of his university course, Green has managed to get former eight-time world champion Roy Jones Jnr to promote his brand.

Green, who still boxes for the Bridlington ABC, is selling a range of hoodies, T-shirts and vests from his bedroom, but he managed to get one of the world’s most famous fighters to endorse his gear.

“I use social media to advertise my brand because it is the cheapest method. I Tweeted Sugar Ray Leonard and he replied saying ‘I’m a Gym Junkie’.

“I did the same again with Roy Jones Jnr and he seemed very, very keen. He had a UK tour of after-dinner shows and guest appearances.

“Eventually he sent his phone number and gave me a call. It was surreal, but I met him at a hotel in Leeds. Me and an eight-times world champion chatting about my business. It was incredible because he is one of my idols.

“It made my year. I was starstruck to see him wearing my brand.”

Katie Price has also got back in touch about having a personalised hoodie made with the Gym Junkie label, while Green has also had support from boxers such as Tony Bellew and Ryan Rhodes and trainer Enzo Calzaghe.

Last weekend saw the biggest TV exposure for Gym Junkie to date, as cruiserweight Neil Dawson took part in the Prize Fighter competition on Sky Sports wearing the brand. He is also hoping a number of fighters will be in his products at the foirthcoming show at Craven Park in Hull, when Olympic gold medallist Luke Campbell makes his professional debut.

He has kitted out York Boxing Club with T-shirts and recently saw Tyrone Nurse win a Central Area title wearing Gym Junkie.

Green said: “I know it is a hard market to crack. people have consumer loyalty but Nike and Adidas had to start somewhere. As a student, it’s hard starting up and getting loans, but we managed to get the money.

“Everything we sell is made in England, and I’ve got my iPhone, iPad and computer so I can work from anywhere.”

For the summer, Green is back in Bridlington, his bedroom doubling as a warehouse for his clothes while he also trains ahead of a fight at Bridlington ABC’s show at The Spa in October.

But he has just completed the first year of an enterprise development course at the University of Huddersfield, a course which only offers 15 places and is promoted by business heavyweight Theo Paphitis from the BBC TV show Dragons Den.

“By the end of the third year, we are supposed to have set up our own business, but within four month of starting my first year, I had done it, said Green, who went to Bridlington School.

“I was working with Tommy Coyle, a professional boxer in Hull, and it was his idea but he didn’t take it forward. I had asked to work with him but ended up taking it on myself and have never looked back.

“I have taken it from a logo to what it is today. I always wanted to be my own boss, and as a kid I was looking at ways of getting more pocket money.

“I suppose the icing on the cake would be to see someone fighting for a world title in my brand.”

All Free Press readers can get a 20% on any order from the website www.gymjunkieclothing.co.uk by using the code BFP_20 at the checkout.