Bridlington could be set to reap the rewards of an £800,000 grant awarded to Yorkshire to help market the inaugural Tour de Yorkshire cycling event.
The grant is to advertise the event to international visitors and build new facilities in the region, Deputy Prime Minister Nick Clegg has announced.
£300,000 of funding will be invested by Welcome to Yorkshire on international marketing to promote the Tour de Yorkshire and the region generally to overseas tourists.
Mr Clegg also announced £500,000 to improve cycling facilities in Yorkshire. The investment will contribute to constructing a number of cycle circuits across the county.
Every year each circuit will support 10,000 competitive and recreational cyclists who want to take part in the sport away from traffic, with access to the best support facilities.
Mr Clegg said: “Yorkshire wore the yellow jersey with pride last year, with an incredible staging of the Tour de France Grand Depart. The Tour de Yorkshire this summer is the perfect opportunity to build on this lasting legacy, attracting visitors again, which in turn will boost business in the region.”
The move will provide sites that will help increase cycling participation in the region as well as help train new talent, potentially nurturing future Olympic, Paralympic and Tour de France champions.
The announcement is in stark contrast to the announcement of the Tour de France, when Yorkshire authorities had to effectively take a begging bowl to Westminster.
Minister for Sport Helen Grant said: “British Cycling has been a great success story in recent years and I want the sport to continue to grow at all levels. This funding will not only strengthen cycling in Yorkshire but also promote the area to tourists through the first Tour de Yorkshire this Spring.”
Yorkshire’s local economy benefitted to the tune of over £100 million when it hosted the Tour de France Grand Depart last year.
The organisers of the Tour de France, Amaury Sport Organisation (ASO), were so impressed with Yorkshire’s role in staging the biggest cycle race in the world that they agreed to stage a new international road race this year, working in partnership with local tourism agency Welcome to Yorkshire.
The Tour de Yorkshire will begin from Friday May 1 starting from Bridlington Spa.