Former England Sevens rugby captain is bringing a training camp to Bridlington to introduce youngsters to the small-sided version of the game.
Leeds Carnegie star Rob Vickerman is holding a coaching day for 11-to-15-year-olds at Dukes Park during the Easter holidays.
Vickerman was captain of the national team until last december, when he decided to return to the 15-a-side game and signed for his home town club.
He is based in Beverley and is keen to bring his international experience to his local community.
Vickerman said: “I have travelled the world several times with England Sevens and seen the impact it can have on quite a few communities.
“It’s great to spread the word about sevens because it is all about teamwork and discipline, and now I want to get involved in my own community.
“All the skills you learn for sevens are transferable to the 15-a-side game, but you get plenty of time on the ball and it requires plenty of good footwork and skill.
“Sevens is now an Olympic sport so it is going to get to the grass roots clubs more, and hopefully people will use sevens as a way of getting into the 15-a-side game because it has less lineouts and less complicated rules.
“We have run three or four camps already around East Yorkshire and it is good for me and for the kids.
“We are trying to establish firm foundations in Bridlington and this camp will give youngsters from the region the chance to see the facilities at Bridlington, and maybe choose to play there.”
Bridlington RUFC is trying to bolster its junior sides and to promote the sports in local schools, and employed its first junior development officer Jack Bell earlier this year.
He will join Vickerman at the session, which takes place on Wednesday 23 April.
Vickerman added: “Because we are holding the event on St George’s Day, I will be giving away one of my signed England shirts to one of the youngsters.”
The cost of the session is £30 and children will receive a free t-shirt and lunch, as well as coaching between 10am and 4pm.
Vickerman studied at Hymers College and played for Hull RFC and he was part of the Leeds side that won the National Colts Cup in 2004.
His academy coach at Leeds was current England coach Stuart Lancaster.