Businesses in Bridlington have been invited to a Tour De Yorkshire roadshow event to be held at Bridlington Spa.
The event has been organised by Welcome to Yorkshire and the East Riding of Yorkshire Council and will give simple and direct information, facts and advice on how to make the most of the world-class event.
Gary Verity, chief executive of Welcome to Yorkshire, said: “We saw a huge appetite for all things Yorkshire last year when we hosted the Grand Départ of the Tour de France, and this new race will bring back some of the world’s best teams.
“This means spectators from far and wide and the most fantastic advert our county can wish for – global television coverage.
“The roadshows will help businesses prepare in the run up to the event, race days themselves and of course long in to the future as we establish Yorkshire as Europe’s number one cycling destination”.
Welcome to Yorkshire said businesses have been overwhelmingly positive in signing up for other roadshows throughout Yorkshire.
The roadshows will highlight what it will mean to them and their communities, both on and off the route.
The spokesperson for Welcome to Yorkshire added: “A recent economic impact study of the Tour de France showed that over £100m was generated for the Yorkshire economy.
“The new race, taking place over three days and encompassing over 500km of Yorkshire roads, from the coast to cities and from moors to market towns, offers a significant geographical spread for tourists and visitors to choose from.
“The nature of the route chosen for the race means cycling fans old and new will find dramatic backdrops, tough climbs and Yorkshire landmarks in which to enjoy the race.”