Bridlington Town were mentioned to millions of football fans watching the World Cup semi-finals on TV this week.
But the name-check did not come in England’s game against Croatia as you might expect, but in the other last-four clash between France and Belgium.
Belgium’s assistant coach Graeme Jones was one of the Seasiders’ Wembley heroes when they won the FA Vase on 1993.
The East Yorkshire connection was flagged up by the BBC’s commentary team during the first half of Tuesday night’s game, which France won 1-0.
Jones is assistant to manager Roberto Martinez, and the pair have already guided Belgium to victory over a second-string England team in the group stages of the competition.
His brief spell at Queensgate was a hugely successful one. The striker bagged 30 goals in his only season at Bridlington, as the club won the HFS Loans League Division One title by a huge 10 points.
He scored twice in the East Riding Senior Cup final, a 3-1 win against North Ferriby United, and played at Wembley in the Vase final.
“I felt as if I had climbed Mount Everest, so much did it mean to me,” he later told the Free Press.
That led to a professional career at clubs like Doncaster Rovers and Wigan Athletic.
He then teamed up with manager Martinez and they led Wigan to success in the FA Cup final in 2013.