Visit England tourism chief to visit Bridlington for the first time

James Berresford, chief executive of Visit England
James Berresford, chief executive of Visit England

When one of the country’s top tourism professionals visited Hull and the East Riding earlier this year to officially open the area’s first Festival of Tourism, he admitted he had never been to Bridlington.

But that will be put right on Friday June 14, when Visit England chief executive James Berresford is given a guided tour of the resort after accepting an invitation from East Riding of Yorkshire Council.

The “day trip” to Brid will see him mingle with resort visitors for a walk round the Harbour to Leisure World and lunch at the Spa. Later he will hop on board the resort’s famous Land Train for a journey along the Prom to Sewerby Hall to see the current £2.6 million restoration works and also view the hall’s gardens.

As well as meeting senior council and tourism officials, Mr Berresford will also speak to members of the Bridlington Tourism Association and partner organisations.

Coun Jane Evison said: “Bridlington has so much going for it and is ideally located to capitalise fully on the growing nature tourism market as well as being on the doorstep of the Wolds, an area made famous by the works of locally-based artists, including David Hockney.

“The council is delighted that Mr Berresford has accepted our invitation to come and see what Bridlington has to offer and how we are looking to expand on this over the coming years with additional investment, such as the £20 million proposals for a new Leisure World facility, and the restoration works currently underway at Sewerby Hall and Gardens, long identified as the jewel in our crown.”