The Tourism Times column with Tim Norman

The fantastic weather saw visitors flock to Bridlington to enjoy our outstanding beaches at the weekend. Photo: Paul Atkinson
The fantastic weather saw visitors flock to Bridlington to enjoy our outstanding beaches at the weekend. Photo: Paul Atkinson

Didn’t we do well? The weather was absolutely awesome and really forced people to hit the beach and the seaside which was amazing for the daytripper market of drinks, food and of course rides and amusements.

Additionally, despite the Coastliner reducing their daily return trips to Bridlington to one with none on a Sunday at all, there were coaches galore in town with reports of up to 18 coaches parked up in the new Limekiln Lane Facility.

Tim Norman of the Royal Hotel.

Tim Norman of the Royal Hotel.

I am pleased that this facility is beginning to be used and that similarly the Hilderthorpe Road Car Park continues to be used to its maximum as it was on Saturday.

Looking towards the future I feel it is imperative that, following the years of developments and road works in the town centre, a massive marketing push is created.

This needs to show the tourists that all is clear and the road network is back to a sweet situation with the town fully open for business and ready once again to welcome the flocks of tourists to our beautiful town.

Under the guise of VHEY the East Riding of Yorkshire Council do put a reasonable level of funding towards marketing the East Yorkshire Coast as a tourist Destination. But as with everything there could always be more.

Most of the accommodation providers also assist of course by placing adverts into the Bridlington tourist guide and managing their own websites and social media accounts. But there could still be more.

This may be where a new venture may fill the gap.

An organisation is in the process of consulting with businesses along the Yorkshire Coast, from Redcar to Patrington in the South on what they would like to see as a way to improve the tourism trade. Each town and area will be receiving a specific Business Plan once developed and will need to vote on whether they want to progress with that plan.

If and when the business plan is approved by the businesses on the Yorkshire Coast the larger businesses are bound to contribute towards these developments.

This is called the Yorkshire Coast Business Improvement District. Many BIDs have been already successfully rolled out across the UK and some have been operating for more than five years.

Although the sums of money are relatively small, for Bridlington it would be in the order of £36,000 it could create a great and welcome boost to our already existing and thriving tourism trade.

I would urge businesses large and small to complete a simple online questionnaire on the Yorkshire Coast BID website.

In the meantime of course, here’s to many more weeks of glorious weather to continue to bring the tourists once again flocking to our beautiful beaches and shops.