From the land train station on Limekiln Lane to the park and ride to the south, Bridlington is blessed with a glorious expanse of foreshore and promenade enjoyed by locals and visitors alike.
The wonderful weather we have experienced during recent months has added to the attraction and benefitted the businesses that operate along the length of the foreshore.
These businesses, although mainly seasonal, play a vital and often under-appreciated role in the local economy – providing what is very often the first step on the employment ladder for younger people along with the services they offer.
These businesses, along the length of the promenade, whether they are fish and chip shops, cafés, crazy golf and attractions or retail give employment to around 200 people and this cannot be overlooked. It is vital to Bridlington’s visitor offer.
Sands Cafe is an example where customer service training is part of the experience for their staff and this benefits the business in the retention of key personnel.
Nearby, North Beach Fish and Chips has seen an increase in footfall with its outdoor seating area being constantly full.
It is now planning ahead for the winter, demonstrating it is a year-round business for locals.
Steve White has owned the North Marine Putting Greens and Crazy Golf for 29 years.
He told me that ‘The foreshore and promenade in Bridlington provides something for everybody’ and the numbers using the attractions this summer are proof of this.
Steve added: “We have been lucky with the weather this year having lost only one day to the rain but there have definitely been more people about this year.”
While I was speaking with him, there was a constant queue wanting to enjoy the attraction as a family fun event.
Walking further along, the Alexandra Promenade Kiosk, run by Dave and Lorna Shaw, provides a dog-friendly cafe/kiosk for refreshments.
Dave told me: “The beach has been full this year and our take out service has been well utilised.
“Customers with dogs, who sit at our tables, are also brought a bowl of water for their dog to refresh and this is appreciated by the owners who make the point of returning.”
Beyond Bridlington Spa, Richies Cafe Bar concentrates on attracting people to the destination and there location is ‘an invite to South Beach, not necessarily an invite to Richies’ and, with approximately 2,500 resident discount cards in circulation, they are another example of how a perceived ‘visitor driven’ business interacts with Bridlington residents.
Events, such as The Active Coast Programme, have added to the flow of people along the South Beach – with Belvedere Cafe noticing the increase in residents and visitors to the park and ride area.
Increased numbers are also using the land train services as well as hiring chalets and deckchairs.
The foreshore and its businesses - many of which have been under the same ownership for more than twenty years –are enthusiastic, committed and willing to invest in the future.
These business owners’ demonstrate the confidence that Bridlington is definitely open for business.