An application to build a new supermarket in Bridlington is expected to be recommended for approval by the East Riding Council subject to conditions.
The new Aldi store on St John’s Street is to create up to 30 jobs in the town on a site which was previously used as a Jewson building merchants and a petrol station.
A spokesperson for Aldi said: “We feel this offers a great opportunity to improve shopping choice and convenience for residents in the north of Bridlington.
“The proposal will deliver a multi-million pound investment in the local area and create up to 30 much-needed new jobs, as well as revive a vacant site and improve the appearance of St Johns Street.”
The application has attracted a number of concerns in regards to traffic management including from the Bridlington Civic Society, though the Highway Control judged that the new landscape “should not generate an unacceptable increase in the level of traffic movements on the adjacent public highway network over the previous site used.”
The Council has received 86 representations from neighbouring residents with 83 of those in support of the construction, one neutral and two negative.
Among the objections is from Nathaniel Lichfield on behalf of Lidl GmbH who claims the Hilderthorpe Road Coach Car Park is a “more appropriate location.”
He said: “The approval and implementation of the proposal could impact upon the ability to deliver the coach park site because the proposal would serve a similar catchment area and directly compete.”
Aldi has undertaken a sequential test with two alternative sites considered of Coach Car Park, Hilderthorpe Road and former Co-op supermarket, York Road.
The applicant considered the Hilderthorpe Road site as unsuitable with Aldi having another store in such close proximity off Bessingby Way. The applicant discounted the York Road site due to the plot of land being too small for their plans.
In conclusion, director of Planning and Economic Regeneration, Alan Menzies said: “The proposal would result in the redevelopment of a brownfield site in a sustainable urban location bringing economic development in the area. This is considered to be a wider public benefit which would outweigh the less than substantial harm caused to the setting of the adjacent public building.”
The application has been approved subject to a number of conditions. These include the demolition work restrictive times and the opening hours of the store when complete in an 18-point list.
The application was expected to be approved by the East Riding of Yorkshire Council Planning Committee on Thursday 16 July.