Public services learners from East Riding College braved the freezing North Sea to raise funds for the Royal British Legion.
Students jumped into the water at Bridlington north beach wearing British Legion T-shirts, watched by forces veterans.
The idea was part of their course’s ‘enterprise’ element, which requires them to plan and execute an event, and the final total raised was £177.
Tutor Julie Marr said: “The learners decided they wanted to do something different and fun that could potentially raise more funds for the British Legion.
“It was a great experience to be working with the British Legion and also to be able to make a donation to an organisation that does so much good.
“Obviously, this is highly relevant to the subject matter of the public services courses, which many of our students have chosen because they plan to go into the armed forces.”
Martin Barmby, Poppy Appeal organiser for Bridlington, said: “We only collect for two weeks a year before Remembrance Day so when the learners offered to raise money for us in another way, we were very grateful. We all went down to the north beach and watched them jump into a very cold North Sea.
“The Royal British Legion gives out £10,000 each week in welfare payments so for somebody to offer to raise money is fantastic.”
Mr Barmby, a former chief petty officer on a nuclear submarine and Territorial Army soldier, gave the students a talk on the work of the British Legion and life in the forces. The link-up will continue as public services students will next year be helping with collecting for the Poppy Appeal.