Specsavers has launched its annual Christmas present appeal to help bring festive cheer to disadvantaged young people in Bridlington.
For the past eight Christmases, staff at the King Street store have collected gifts and will donate this year’s batch to the East Riding Children’s Social Services Safeguarding Team, based at Hilderthorpe School.
Annette Crawshaw, contact lens manager at Specsavers, said: “They seem to be so grateful every time we have done it for them. People can bring in anything: toys, colouring sets and toiletries for the older children.”
Members of the public are already dropping in gifts for youngsters who may not receive any presents this Christmas, and last year the store collected in over a hundred donations.
“I think it is just become a focal point in Bridlington that they can give a little bit extra and leave a present,” said Annette, who manages the store’s appeal along with deputy store manager Pat Cross.
Presents can be dropped in at the shop until Saturday 14 December. They should be wrapped with a label stating whether it is for a boy or girl and the age of the recipient.