Hundreds of residents, visitors and business owners have signed a petition urging a re-think of the chosen location for a new hotel.
Premier Inn are looking to build a new 80-bedroom hotel and Brewers Fayre restaurant on Beaconsfield Car Park, which the East Riding Council said was “surplus to requirement”.
This is despite around 45,200 ticket sales in the last financial year - an increase of 3,500 on the previous year - as well as accommodating the highest number of vehicles parking for longer than two hours in the whole of the East Riding.
Hotelier Helen Gallagher, of Rosebury House on Tennyson Avenue, said the loss of Beaconsfield Car Park would displace more than 45,000 car per year, and “existing businesses, hotels and restaurants will be affected”.
She added: “These are locals, workers and visitors who generate income for the town. Extra parking will be required for the Brewers Fayre restaurant, Premier Inn guests and leisure centre overflow. Huge pressure will be put on surrounding streets for parking.”
The hotelier added while she is not opposed to Premier Inn developing in Bridlington, a more suitable alternative site could be found elsewhere t in the town.
Last month, Premier Inn’s head of acquisitions (North), Kevin Murray, said the company had listened to residents’ concerns over car parking in the town.
He said: “Our analysis tells us that though some public car parking spaces will be lost at Beaconsfield, there are sufficient spaces across Bridlington to absorb demand, including in the busy summer months.”
But the controversy prompted Bridlington Town Council to recommend the application go before an East Riding Council subcommittee, “for investigations into all viewpoints to ensure a fair and open discussion.”