The police helicopter is at the scene of a serious accident which has closed a stretch of road near Bridlington.
A number of emergency service vehicles are also in attendance at the A165 between Lissett and Beeford, including Humberside Fire and Rescue and the ambulance service.
Police officers are diverting traffic and the road is expected to remain closed for a period of time.
Humberside Fire and Rescue Tweeted: “Crews attending a road accident on the A165 between Lissett and Beeford. Road may be closed for some time.”
The incident took place at approximately 8pm today.
The Free Press has received reports of casualties but police are yet to confirm these.