We’re only a day away from one of the biggest events in Yorkshire’s sporting calendar and this year I’m delighted that Bridlington will again be playing a huge part in it.
Off course I’m talking about the Tour de Yorkshire.
When the town hosted the start of the inaugural race in 2015, 25,000 people gathered to watch the spectacle outside Bridlington Spa and I’m confident there will be another crowd to witness the stage one start tomorrow.
I’m delighted the tour is returning to Bridlington this year and I’m excited about the prospect of seeing top cyclists racing through the area again.
East Riding of Yorkshire Council has been a proud supporter of this fantastic event since its launch and our financial backing has been worth every penny many times over.
The rewards of the council spending money to ensure the race comes back to the East Riding each year are multiple in terms of the legacy for cycling and positive impact on tourism.
The tour attracts thousands of visitors to the area to witness the race action, which benefits local shops, accommodation providers and other businesses, and the TV exposure provides a further boost with a global audience of millions.
People all over the UK and in nearly 200 countries all over the world will be seeing Bridlington and the East Riding coast and Wolds in all their beautiful glory.
East Riding of Yorkshire Council has invested millions of pounds in recent years to ensure the area’s prominence as a top visitor destination and places like East Riding Leisure Bridlington, Sewerby Hall and Gardens and Bridlington Spa will again be showcased on a huge scale.
So when this year’s tour sets off in Bridlington, let’s make sure that the millions of TV viewers see a mass of cheering crowds and this jewel of the Yorkshire coast bedecked in blue and yellow bunting, flags and street furniture.
Thank you to all the local organisations and businesses for getting behind this massive event for Bridlington – I’m sure you’ll all do your part to make this year’s Tour de Yorkshire extra special tomorrow.