Staff from the McDonald’s restaurant on Bessingby Road recently teamed up with Brightening Up Bridlington and Keep Britain Tidy to spruce up the nearby industrial estate.
The 17-strong group of McDonald’s staff and members of Brightening Up Bridlington embarked on the challenge to give the area a refresh.
After an hour and a half, the team collected an impressive total of 18 bags of rubbish, separating the recyclable waste – as the McDonald’s team do in the restaurant – making a real difference to the area.
This event is just one of a number of McDonald’s clean-ups taking place across the UK as part of its anti-littering campaign entitled ‘Love Where You Live’.
The campaign continues to encourage local communities to take action and work together to tackle litter in their area, and forms part of a twelve-year partnership between McDonald’s and Keep Britain Tidy.
McDonald’s franchisee George Michniewicz said: “I was really proud to see everyone come together and help tidy up the area.
“It’s a key priority of ours to ensure that the local area remains an enjoyable place to live, work and visit.
“As a business we understand the important role that we play in making the area a cleaner place for everyone.
“It was great to have everyone come together, everyone’s efforts were greatly appreciated, and we look forward to joining forces with Brightening Up Bridlington to continue to support their future endeavours.”
Keep Britain Tidy chief executive Allison Ogden-Newton said: “To win the war on litter everyone needs to work together, with businesses having an exciting part to play.
“McDonald’s Love Where You Live initiative, together with their day-to-day commitment to tackling the problem through their litter patrols and their ongoing support Keep Britain Tidy, is an example of how a business can make a real difference.”