Cadets from Bridlington’s 252 squadron joined forces with the town’s mayor and staff at Marks and Spencer to raise money for a potentially life-saving piece of kit.
The teenagers from the Air Training Corps collected £300 on Saturday, which will be used towards the cost of a defibrillator which will be kept at the store in Prince Street.
Cllr Liam Dealtry went along to help encourage shoppers to part with their pennies for the cause.
Once installed, the defibrillator, a device that gives a high energy electric shock to the heart to someone who is in cardiac arrest will be available for public use.
He said: “Sincere thanks to Julie Triccus and all the staff at M&S Bridlington for all their help.”
Warrant officer Bob Hill and cadets Isobel Yorke, Ryan Chapman, Ben Kimberley and William Noble, civilian instructor Katrina Lord, civilian committee member Peter Johnson and the mayoress Michelle Dealtry all gave their time on a dull Saturday morning to help with the efforts.
There was £274 in the collection buckets at the end of their three-hour stint but two donations made by lcaol people on Facebook topped up the total to the £300 target.
Also, on Saturday morning, the mayor got a pizza the action on Bridlington market as he officially opened a new business.
Amo La Pizza is a mobile van which has a wood-fired oven, to cook pizzas within minutes.
Owned by local couple Vikki and Vince Taylor-Straw, the oven can reach temperatures of up to 420 degrees.
There was more good business news on Friday, as the mayor opened the newly-refurbished branch of Currys and PC World off Bessingby Way.
The store, which employs 14 people, now features a Carphone Warehouse and a technical helpdesk for people who need computer advice.
Cllr Dealtry said: “I welcome the new investment and was proud to be part of the day.”