With the town centre developments in full swing, the new “Leisure World” coming together day by day, businesses changing hands again, private external investments at last flowing into the town, plans to modernise and improve the harbour and its commercial operations, the large hotel groups identifying Bridlington as an investment hotspot, and with the confirmed potential extra trade from the nearby City of Culture in 2017, things have never looked better.
The hotel project will create opportunities for the Spa to take a much larger share of the conference, exhibitions, special events market creating unprecedented new markets for all local businesses to take advantage of. Uncertainty over the effect the Premier Inns investments have largely been illuminated by reassurances from the Scarborough Hotels Association who have confirmed the positive effect Premier Inns had in Scarborough when they came to their town a few years ago. The investment created a bigger tourism cake, jobs and wealth for all to share. A minority of the smaller hotels had to make modest investments to bring their current establishments up to the new levels of facility expectations. Their advice is to embrace the opportunity and work with the new hotel(s).
All the high street banks have confirmed their support for any viable tourism projects in the Bridlington area, subject to them being professionally presented to them.
The perception that the new hotel must be within the immediate vicinity of the Bridlington Spa has been eliminated by the conference trade specialists, the exact location is almost irrelevant.
The new combination of parking going forward is still an unresolved issue but with a combination of County Hall, Bridlington Town Council, The Regeneration Partnership and local trade organisations all consulting together, I am sure a best case solution can be reached, providing input is positive and presented through the correct channels.
The progress around the town is there for all to see and we must, as a town, embrace the opportunities and go forward together.
Chairman Bridlington Business Forum