First look at Brid’s new hotel

An artist's impression of the new Premier Inn coming to Bridlington
An artist's impression of the new Premier Inn coming to Bridlington

Plans for Bridlington’s first hotel in nearly 80 years go on display today, as the developer prepares to submit a long-awaited planning application.

Premier Inn will unveil their vision for an 80-bedroom complex and Brewers Fayre family restaurant, at a special exhibition in the Promenade Shopping Centre today.

A public consultation is taking place tomorrow

A public consultation is taking place tomorrow

Kevin Murray, Premier Inn’s head of acquisitions (north), said the plans, which are on display between 12pm and 6pm today, are expected to be “very popular”.

He said: “It is no secret that we have been keen to 
invest in Bridlington for many years.

“The town ticks all of the boxes for our customers and based on the evidence of existing Premier Inn hotels at seaside locations, I am expecting the Bridlington hotel and restaurant will be very popular.”

During the exhibition, residents will be able to question members of the firm’s development team and also comment on the plans.

Beaconsfield Car Park Bridlington.'NBFP PA1403-5c

Beaconsfield Car Park Bridlington.'NBFP PA1403-5c

The new hotel will come as a boost to the local economy, according to Premier Inn, who confirmed the creation of 50 new year-round jobs at the site.

The company had already exchanged a contract for the sale of Beaconsfield Car Park with the East Riding Council in October, but this was met by opposition from critics.

Those included Bridlington Tourism Association, who said the hotel’s location would exacerbate traffic issues - they argued a large hotel even closer to the Spa was needed to draw conference business to the venue.

Chairman of the Association, Bob Hillery, said: “The don’t get the conference business anymore, that was our bread and butter during winter.

“They all say the Spa is a 
superb place for conferences, but ask why we don’t have a big hotel? Whether the Premier Inn will do that - I’m not certain - it’s the parking that concerns most people.”

In October, the Free Press revealed at least eight other sites had been considered for the new hotel, including land adjacent to the Spa, land at Leisure World and Hilderthorpe Road Coach Park.

However, council figures maintain Premier Inn’s plans for Beaconsfield Car Park hail a new age of economic growth and renewed tourist interest in Bridlington.

Leader of the East Riding of Yorkshire Council, Stephen Parnaby OBE, added: “This would be excellent news for the town in terms of its visitor appeal, local employment and the economy.

“Such inward investment and job creation is part of our overall regeneration strategy for Bridlington and we would look forward to working productively with the operator.”

The new Premier Inn hotel is part of the council’s regeneration strategy for Bridlington, who are keen to attract larger hotels to the town as it seeks to add to the type of accommodation available.

Head of acquisitions, Kevin Murray, added: “Our architect team and design team has worked hard to ensure the proposed hotel fits with the local area.

“In doing, so we have used traditional materials and designed active, attractive frontages for the building. We have also included some outdoor eating and drinking space for the restaurant.”

Premier Inn are expected to submit their planning application towards the end of this month.

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