A planning committee has given Bridlington's new Premier Inn Hotel the green light.
Members voted eight to one in favour of the proposal for the hotel, that will be the first of its kind in Bridlington as a branded serviced hotel.
The 82-bedroom complex will be run by major national employer Whitbread Group plc, who anticipate that 30 permanent jobs will be created, together with around 60 construction related jobs over the 10 month build period.
Work on site will begin "as soon as possible", an East Riding Council spokesman said, and Whitbread predict the development could result in the equivalent of around £1.34 million per year in additional spending to the benefit of the local economy.
East Riding of Yorkshire Council hopes the new hotel will draw further conference business to the Spa Royal Hall, and also serve as a stepping stone in the town's drawn-out road to regeneration.
Alan Menzies, the council’s director of planning and regeneration said: "We are very pleased that Premier Inn have decided to build a new 82-bedroom hotel in Bridlington.
"This will be the first purpose-built hotel in Bridlington since 1935 and will bring jobs and additional visitor spend to the town."
Leader of the East Riding Council, Cllr Stephen Parnaby, OBE, added: “Such inward investment and job creation is part of our overall regeneration strategy for Bridlington and we would look forward to working productively with the operator.
“A national brand hotel would complement the existing guest accommodation in Bridlington to bring even more tourists and conference visitors to the town for the benefit of local shops and services.”
Premier Inn and the East Riding Council agreed in principle to the selling and purchase of Beaconsfield Car Park back in July last year, saying the facility was "surplus to requirements".
This is despite around 45,200 ticket sales in the last financial year - an increase of 3,500 on the previous year - as well as accommodating the highest number of vehicles parking for longer than two hours in the whole of the East Riding.
The council's decision will anger hoteliers and groups in the town, who argue the loss of the car park will exacerbate traffic problems in the town and damage business.
Tim Norman, proprietor of The Royal Hotel Bridlington, said: "People who use this car park are residents, workers and visitors who generate welcome income for the town.
"The alternatives offered for parking are not feasible in terms of distance or size when compared to this very popular site."
And Bridlington Tourism Association also objected to move, arguing the proposed site is not close enough to the Spa for it to capitalise on conference business.