Leading fuel company Rix Petroleum is teaming up with Bridlington Young Farmers Club to help them attract more members.
The partnership will involve the company providing advice and support about online marketing, social media and event management. They have supplied branded rugby tops, literature for the club’s recent 60th anniversary dinner and invited the Young Farmers to join them on their stand at next year’s Driffield Show.
James Brook, marketing manager for Rix, based at Spyvee Street, Hull, said: “Bridlington Young Farmers and their like are the future of farming in the UK and it makes sense for us to work with them to help give them the best possible start in the industry.
“We are a large business and carrying out a lot of marketing activities, which is a part of business farming has perhaps lacked in the past, so if we can offer our expertise to help them get ahead, we are very happy to do that.”
Sammy Wade, chairman of Bridlington Young Farmers, said: “We were approached by Rix Petroleum because they wanted to get involved with the young farmers and that coincided with us wanting to increase our membership.
“They came up with some great ideas to help us promote ourselves and to also develop new skills so really it is a win-win.”
The club has around 20 members, but is always looking for more.
The Young Farmers club, which hosts a range of social events, is open to those aged between 10 and 26. Meetings take place Tuesdays at Boynton Village Hall at 7.30pm.
For more information, or to join, email Sammy_jo_wade@hotmail.com.