Care home has new owner

White Rose Lodge Care Centre'North Marine Drive'PA1123-2
White Rose Lodge Care Centre'North Marine Drive'PA1123-2

A BRIDLINGTON residential home formerly owned by failed care provider Southern Cross is under new ownership.

White Rose Lodge, a 28 bed care home on Limekiln Lane, has been taken over by Countrywide Care Homes, part of the Maria Mallaband Care Group (MMCG).

It took over 35 Southern Cross care homes in a move that created 2,250 jobs across the UK.

A spokesperson for the group said that residents continue to receive care at the home, and staff are now employed by Countrywide – a new company created by MMCG to run the former Southern Cross homes.

Commenting on the expansion, Philip Burgan, chairman of MMCG said: “We have grown quickly through word of mouth by delivering first class care in a five star hotel environment.

“The Southern Cross deal moves us into a new sector and our excellent staff will be working hard to impose the same high standards on the homes we are acquiring. I believe Countrywide Care Homes will be a valuable addition to the group.”

Residents at the Bridlington residential care home joined thousands of elderly people across the country who faced uncertain times when the troubled Southern Cross announced it was facing a financial crisis last summer.

The Government became involved, with Downing Street giving a guarantee that the 31,000 elderly residents of Southern Cross would ‘not lose out’ after the care home group warned it was in a “critical financial condition” after recording losses of £311 million in the space of six months.

White Rose Lodge can cater for up to 38 residents in a mix of 28 single rooms, and five shared rooms, all with en suite facilities.

It also offers day care, respite care and holiday care and its accommodation is suitable for people with physical disabilities.

The MMCG launched a new company, Countrywide Care Homes, to manage the former Southern Cross properties and plans to grow its operation to 70 sites in the next five years.

It took over White Rose Lodge on October 14 last year, with a spokesperson saying it was “back to business as usual” for residents and staff.