Bridlington’s 78-year wait for a new hotel may soon be over after a second company announced it wants to build in the town.
Travelodge confirmed intentions to build a new hotel in Bridlington as part of a major expansion to its existing Yorkshire portfolio, meaning Bridlington is set for two large budget hotels after Premier Inn opens its doors.
During the opening ceremony of Harrogate’s second Travelodge, the company’s chief operating officer Jon Hendry Pickup said a further 13 hotels were planned for the region, bringing the total number of Travelodges in Yorkshire to 45.
Mr Pickup said: “Yorkshire is a key growth area for Travelodge and we are delighted to be growing our business across the county.
“Yorkshire is a vital hub for business and tourism, actively supported by the focus of the local authorities on developing infrastructure and cultural attractions to foster growth.”
It comes after Premier Inn announced in July that it plans to build a new 80-bedroom hotel on Beaconsfield Car Park, which will be Bridlington’s first new hotel since The Expanse opened its doors 78-years-ago.
Prior to Travelodge’s announcement last Friday a Freedom of Information Request had already revealed the council had aspirations for a second hotel in Bridlington related to the Spa.
But Premier Inn and Travelodge’s aspirations has caused anxiety for members of Bridlington Tourism Association, who think their out-of-season/winter trade would be “decimated” by the new developments, and would also cause serious traffic problems.
They also believe the proposed location of Premier Inn will not fulfil its purpose in catering for conference business at Bridlington Spa.
But Alan Menzies, the council’s director of planning and economic regeneration, said: “The issue of car parking was taken into consideration when looking at the Beaconsfield Car Park site. The council monitors, on an ongoing basis, the occupancy levels of its car parks and the view was taken that the current number of users could be reasonably relocated to other car parks in the town.
“It is well documented that the council has for some years had an ambition to attract a large-scale hotel offer to Bridlington, with discussions with potential operators being undertaken over a long period of time.”
The £7.1m Premier Inn and Brewers Fayre pub-restaurant is expected to bring 45 news jobs to Bridlington, with hopes of attracting large conferences and groups to the town.
In light of Travelodge’s announcement President of Bridlington Tourism Association, Bob Hillery, down played the threat to smaller establishments.
He said: “They [Travelodge] have not spoken to anyone about it. If it does come it’s a long way away. They might change their minds when they find out Premier Inn is coming. I’m not worried about it at all to be honest, I don’t think Bridlington is big enough to sustain two big, budget hotels.”
Neither Premier Inn or Travelodge have submitted planning applications to the East Riding of Yorkshire Council.
A council spokesperson also told the Bridlington Free Press that: “Following Travelodge’s announcement, late last week, that it is considering opening a new site in Bridlington, the council’s valuation and estates service has today (September 7) spoken to the hotel operator to discuss the matter further and offer any necessary support and assistance.”