The Promenades Shopping Centre will continue to strengthen its maritime connections after choosing its Charity of the Year for 2018.
Having supported Bridlington Lifeboat last year, the centre has revealed it will be working with Bridlington Sea Cadets over the next 12 months.
The public were asked to suggest organisations who deserved the Promenades’ support and judges had to pick from 20 nominations.
Carl Brown, centre manager for The Promenades, said: “We are absolutely delighted to name Bridlington Sea Cadets as our Charity of the Year.
“The nominations allowed the people of Bridlington to decide who should benefit from our fundraising support over the next year, so this is very much the people’s choice.
“We were overwhelmed by the response and it was a difficult job to pick an overall winner from so many worthy causes but after a tough process we were unanimous in our decision to support Bridlington Sea Cadets, who do so much wonderful work with the young people of the town.
“We’re looking forward to the year ahead and all of our customers supporting the charity to make a real difference to the work that they do.”
The 20 nominations were whittled down to a shortlist of five who were interviewed by a judging panel.
Having won the vote, the Sea Cadets will benefit from a number of events in the shopping centre as well as receiving money raised at the Extraordinary People Awards 2018, which has become a highlight of the town’s social calendar in recent years.
Bridlington Sea Cadets is part of the Sea Cadet Corps, a nationwide voluntary uniformed organisation, which is one of the oldest youth groups in the country, going back more than 160 years.
It works with youngsters aged between 10 and 18.
Bob Taylor, head of fundraising for the Bridlington Sea Cadets, said: “We are thrilled to be named as the Promenades’ Charity of the Year, especially as the selection process gave the judges such a difficult decision.
“We offer our cadets fun, friendship, adventure and the opportunity to learn new skills with waterborne and land-based activities and great facilities.
“Working with the Promenades on a variety of fundraising events over the next 12 months will help us raise money to keep making a difference for our cadets. As well as supporting all the activities we offer, fundraising allows us to reduce the cost of training courses and voyages for our cadets.”