Hoteliers have urged transport managers to rethink their new timetables, which have slashed the number of buses coming to Bridlington from the West Riding.
The Coastliner service, which brings passengers to the coast from Leeds, will now only operate once a day – rather than three times – and there will be no Sunday service.
The changes came into effect at the weekend but Bridlington Tourism Association has said the move could be devastating for the resort.
Secretry Isla Pickup said: “Bridlington lost its direct route last year, which meant that for two of the three journeys a day, visitors had to change at Malton, which isn’t very easy when you are older.
“Bridlington is a family resort with a very large amount of older visitors coming to enjoy our beautiful beaches, promenades, shops and cafes due to it being flat, not like Scarborough, which is very hilly.
“We are devastated that they will be reducing our buses to one service a day to Bridlington, but not to Scarborough which will continue with 10 services.
“Now families and elderly visitors will struggle to get here and the whole country is supposed to be more eco-friendly and use public transport more, but now it’s being taken away little by little every year.
“We would like Coastliner to re-consider their decision and keep the three services a day running to Bridlington, even if it’s through just the busiest months from Easter onwards as this will damage the resort as a whole.”
Coastliner has said it has shouldered growing costs for as long as possible, but has had to make changes.
Meanwhile, the Free Press has seen a document, written before the timetable changes, which claims: “On numerous occasions we have failed to operate to Bridlington all day because that is the route they sacrifice when we are short of vehicles.”
It also alleges that passengers were stranded in Bridlington as the new timetables which had been issued had the last departure time one hour later than the registered journey time.