Getting UK market to love our lobster

Members of the FLAG group with harbour master Chris Wright
Members of the FLAG group with harbour master Chris Wright

A new study will look at how shellfish caught off the East Yorkshire coast can be marketed to British customers.

Bridlington is classed as the lobster capital of Europe, but 80% of the £7million catch landed each year exported to the continent.

With the uncertainty of Brexit, work will begin on how to develop a stronger domestic market and develop a brand for locally-caught lobster.

As part of the Holderness Coast Fisheries Local Action Group’s second programme of funding, the North Eastern Inshore Fisheries and Conservation Authority (NEIFCA) will team up with the University of Hull Business School to undertake a comprehensive study of the marketing of Holderness coast lobster.

Jeremy Wilcock from the University of Hull, said: “We are very pleased to be given this opportunity to undertake this study which could prove of fundamental importance to the future of the local industry.

“The university attaches importance to research work which has a positive impact on the local community. The value of the fishing industry both in terms of direct value and in terms of the tourist industry is immense and it is vital that it should be sustained.”

David McCandless, chief officer of NEIFCA, said: “This is a very important and timely project to be involved in as our local fishing industry navigates the uncertainties of UK’s exit from the EU.”

Further projects to benefit from funding under the FLAG scheme are set to be announced over the next year.