Bridlington Town Centre to get £10,000 boost

Bridlington's Promenade.
Bridlington's Promenade.

BRIDLINGTON’S Town centre is set to benefit from £10,000 of government funding secured as part of the Portas Pilot scheme.

As previously reported Bridlington was left disappointed on two separate occasions after failing to secure a share of £1.2m government funding aimed at breathing life back into the high street by becoming one of 12 Portas Pilot towns.

But now Bridlington has been selected to become a Town Team Partner and will gain access to £10,000 which can be used to put some of their original plans into action.

Members of Bridlington Town Improvement Forum, who have supported the town’s bid for the Portas cash from day one, have become town team partners meaning they will play an instrumental role in deciding on how the money is spent.

Bridlington Renaissance coordinator Denise Cowling said: “The overall aim is to have a bustling town centre so when you are visiting the town centre it becomes an experience rather than just a chore. The idea is to make it a destination.”

Ms Cowling said they were thrilled to have become a town team partner, especially as they have won the backing of East Riding MP Greg Knight who had to approve the application and submit it under his name. The town team partners will meet next week to discuss what to do next, but Ms Cowling said one of their priorities will be to focus on transforming the town centre.

“We are going to have a look at things that will have an immediate impact such as supporting market traders, empty shops and promoting activities to give the town centre a boost.”

The scheme will also give Bridlington access to the Association of Town Centre management’s support package which is aimed at providing practical support in revitalizing high streets and other main shopping areas, put together with the help of retail experts and town teams from across the country.

The Department for Communities and Local Government has also confirmed this week that other towns which were successful in their applications include Beverley, Goole and Market Weighton.

Councillor Jane Evison, the council’s portfolio holder for economic development, tourism and rural issues has welcomed the news.

“I applaud all those who have shown commitment, enthusiasm and vision in support of their local towns and very much hope this news will provide the catalyst to develop and improve town centres in our area for the benefit of retailers, residents and visitors,” Coun Evison said.