Construction on a new chain hotel could soon be underway after officials recommended a car park be sold to make way for development.
Premier Inn confirmed it is in talks with the East Riding of Yorkshire Council to build a new 80-bedroom hotel and Brewer’s Fayre pub-restaurant on Beaconsfield Car Park, off Carlisle Road.
It is expected the hotel company will invest at least £7.1m into building the new facility, bringing 45 permanent jobs to Bridlington and hopes of attracting large conferences and groups to the town.
Kevin Murray, Head of Acquisitions (North) for Premier Inn, said: “We are delighted to have agreed to acquire a site in Bridlington Town Centre from East Riding of Yorkshire Council (subject to normal planning procedures). On the site, we are proposing a brand new 80 bedroom Premier Inn and a Brewers Fayre Restaurant.
“We are working up our detailed designs and will hold a formal public consultation, to give the local community a say on our proposals, before submitting a planning application in due course.”
The East Riding of Yorkshire Council have wanted a large hotel to be built in Bridlington for a number of years and having been in discussion with Premier Inn for some time, have only now reached a likely agreement.
Councillor Stephen Parnaby OBE, leader of East Riding of Yorkshire Council, said: “We are delighted to have found a national, high-quality brand for Bridlington.
“Subject to Cabinet approval and the normal planning process, the company would invest about £7million into the hotel and restaurant development and create 45 new, permanent, non-seasonal jobs.
“This would be excellent news for the town in terms of its visitor appeal, local employment and the economy.
“Such inward investment and job creation is part of our overall regeneration strategy for Bridlington and we would look forward to working productively with the operator.
“A national brand hotel would complement the existing guest accommodation in Bridlington to bring even more tourists and conference visitors to the town for the benefit of local shops and services.”
Alan Menzies, the Director of Planning and Economic Regeneration said the develoment would encourage more businesses and groups to use the Spa Bridlington for events and conferences.
He said: “During the last few years The Spa has lost conference business, with the lack of suitable hotel accommodation in the town being cited as the principal reason for this.
“An opportunity now exists to secure the development of an 80-bedroom hotel and associated restaurant in Bridlington by a large national hotel operator on the Beaconsfield Car Park site.
“Release of this site by the Council would pro-actively bring forward a major hotel development aligned to the overarching regeneration strategy for Bridlington, together with directly creating new jobs.”
Mr Menzies’ view was echoed by a number of guesthouse owners and hoteliers in Bridlington, who also believe the proposed development is good news. But they are not happy with the location.
Bob Hillery, president of Bridlington Tourism Association and owner of the Spinnaker House Hotel, said: “It’s not something the Bridlington Tourism Association is opposed to. The reason we need it is because we lose out on conferences in the winter as we have no big hotels. They have all been and looked at the Spa and thought it would be fantastic for their events.
“We are supportive of a hotel but not particularly of the site. What are the residents in the North side going to do with their cars? Where are they going to park?”
Mr Hillery’s parking concerns were bolstered by fellow guesthouse owner and member of Bridlington Tourism Association, Sylvia Wright.
Mrs Wright, who runs the Lincoln Hotel on Wellington Road said: “I don’t think it will have a great deal of effect on holidaymakers. They will go to traditional B&Bs, Premier Inn do not give that holiday atmosphere.
“This will take car parking spaces out of reach for holidaymakers, a hotel is needed in Bridlington but needed on the South side near the Spa. I can’t see people wanting to walk from the Spa to the [Beaconsfield] Car Park. They want to fall out of their conference and into their hotel.”
Bridlington Tourism Association also hopes the development will encourage the new generation of visitors using the Spa for events, to return to the town for holidays.
It comes after Beaconsfield Car Park was earmarked to become Bridlington’s Coach Park last following a successful planning application.
A spokesperson for the East Riding of Yorkshire Council confirmed that Hilderthorpe Road Coach Park will stay in use for its original purpose.