Aldi calls on charities and community groups to register for festive food donations

Aldi is embracing the season of goodwill once again this year, and is calling on charities and community groups across Bridlington to register so that they can collect food donations this Christmas Eve.

Tuesday, 29th October 2019, 8:00 pm
Aldi is looking to work with charitable groups in the Bridlington and district area.
Aldi is looking to work with charitable groups in the Bridlington and district area.

Following the launch earlier this year of the successful partnership with Neighbourly, a community engagement platform that links businesses to key charitable organisations, 95% of Aldi stores are now donating surplus food up to five days a week, all year round.

Christmas provides an opportunity for even more charities to benefit from the initiative, and are therefore calling on all charities and community groups in the Bridlington area to get in touch for a Christmas Eve donation.

As part of the Christmas initiative, charities and community groups will be paired with local Aldi stores and can collect fresh food products that are near the end of their shelf life such as fruit, vegetables, fresh meat, fish and bread after the store closes at 6pm on Christmas Eve.

Last Christmas, Aldi donated just under half a million meals to charities across the UK, and is hoping to increase this for Christmas 2019, spreading Christmas cheer to even more families.

Fritz Walleczek, managing director of corporate responsibility at Aldi UK, said: “Our Christmas food donation scheme is something we’re really passionate about, and we’re working with Neighbourly this year to pair as many stores up as possible.

“Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year.

“This is our third year of Christmas food donations and we’re hoping this year will be just as successful, and we look forward to working with local charities and food banks from Bridlington in the future.”

Charitable groups interested in working with Aldi this Christmas should contact Neighbourly at [email protected] before Monday, November 11.