Parkdean Resorts commit £4.3m for 'major makeover' of Cayton Bay Holiday Park

Parkdean Resorts has given a significant boost for tourism in Yorkshire and the Humber with the announcement of a substantial investment for Cayton Bay Holiday Park ahead of the 2021 season.

Tuesday, 4th May 2021, 12:25 pm
Updated Tuesday, 4th May 2021, 12:26 pm
Cayton Bay Holiday Park

The UK’s largest holiday park operator, Parkdean Resorts announced that their Cayton Bay Holiday Park has received a £4.3m cash injection, and will be given a major makeover as one of Parkdean’s seven ‘Parks of the Future’, while a further £700,000 has been invested across three other parks.

For the 2021 season, the new revamped Cayton Bay will feature everything from new luxury accommodation options to exciting activities for the whole family.

The park will boast five new luxury lodges and two new caravans, as well as innovative Connected Caravans, utilising smart technology and pushing sustainability boundaries for the sector.

Barmston Beach Holiday Park

The new activities at the park include a dog agility course, an outdoor sports court and a pirate-themed crazy golf course, as well as a base camp, bringing Bear Grylls Survival Academy and Outdoor 'n' Explore to Yorkshire.

Also new for 2021 are a high ropes course, Laser Quest, and a new Arts & Crafts Den for children seeking creativity on their holiday.

The new Sports Dome at the park offers a wide range of activities catering to all ages, while the virtual reality area provides the ultimate interactive experience.

There’s also a new adventure playground, as well as hover boards, bungee trampolines, and a new indoor heated swimming pool.

The park has also invested in its food and beverage offering, with a newly extended Boathouse Bar & Restaurant with a new self-serve ice cream station, and a new outdoor canopy area that is the perfect spot for guests to wind down with a tasty meal and some evening entertainment.

Parkdean’s other parks in Yorkshire and the Humber will also benefit from investment in 2021,with new caravans being installed at Barmston Beach, Skipsea Sands and Withernsea Sands. In addition, 51 replacement caravans are being introduced across the region to upgrade accommodation.

During a challenging 2020 – particularly for coastal areas in Yorkshire and the Humber, where the local economy is heavily reliant on tourism – Parkdean topped all furlough payments up to 100% during lockdowns, donated tens of thousands of pounds worth of provisions to local food banks, and provided free accommodation for more than 100 NHS key workers at four holiday parks.

In response to increased demand for staycations last summer, once lockdown lifted, the company hired record numbers of seasonal staff, and will recruit more seasonal workers this year as it prepares to bounce back again for the holiday season.

Steve Richards, Chief Executive of Parkdean Resorts, said:

“Despite the most challenging of years, we’re continuing to invest in our parks, creating an even better experience for holidaymakers and holiday home owners in 2021.

"With industry-leading COVID-safe standards, we’re looking forward to welcoming people back safely, to enjoy everything our parks, and the surrounding areas, have to offer.

"We’re confident that we can help the region recover by welcoming holidaymakers to enjoy a well-deserved staycation in Yorkshire and the Humber.”