Spot theatre’s wheely good promotion drive

Calamity Jane Car
Calamity Jane Car

THE SPOTLIGHT Theatre have come up with an ingenious new way to spread the word about their new show, reaching potentially hundreds of people a day.

To promote the venue’s all-singing production of ‘Calamity Jane’, Spotlight supporter Stefan Jefferson has had his car emblazoned with details about the show.

The green Fiat Multipla has become a mobile poster with the dates and times of the performances splashed across its bonnet and boot.

“Calamity Jane is a great favourite. It has some brilliant songs in it so we really wanted to tell as many people as we could to come along. Driving around town with the message on my car seemed a great way of doing that,” said Stefan.

The bright yellow artwork for the vehicle was supplied by Andy Asquith Signs, with members of Bridlington Amateur Operatic and Dramatic Society hoping it will attract a host of new customers to the theatre.

Stefan’s car will be out and about on the streets of Brid over the next few weeks, and there are free tickets up for grabs if you spot it on its travels.

Search for ‘The Spotlight Theatre Bridlington’ on Facebook, and post on their page telling them where the car is parked at noon on Saturday April 7, and they will give the first correct sighting a pair of free tickets to see the Calamity Jane cast kick up their heels on stage.

Those not lucky enough to win can get tickets from Bridlington Blinds and Curtains, top of Bridge Street, which cost £7.50 for adults, and £4 for children.

Calamity Jane runs from Mon April 16 to Sat April 21, and all performances begin at 7.30pm.