Yorkshire Coast BID embarks on Odyssey to attract visitors
With many residents across Yorkshire planning UK staycations, Yorkshire Coast BID is planning projects to attract more visitors to the area.
The organisation has created a number of events across the Yorkshire Coast over the next 12 months to boost tourism.
The latest major project announced by the BID team is a special legacy project entitled ‘The Odyssey: An Epic Adventure on the Yorkshire Coast’ inspired by Homer’s classic tale of the Trojan wars.
The initiative will see a host of events staged along the Yorkshire Coast over the next three years inspired by the classic tale, all focused on engaging the local community in creative performance and attracting visitors.
The interactive project, set to launch in November, will be run by Yorkshire-based Animated Objects Theatre Company which specialises in live artistic events and will see the programme cover 100 miles of stunning coastline and surrounding areas, from Staithes to Spurn point.
The creative team will direct, produce and create the Odyssey story of events featuring large scale celebrations, impressive visuals, dramatic performances and live music.
Lee Threadgold, from Animated Objects Theatre Company, said: “We’re delighted to be working with the Yorkshire BID on what is going to be a hugely exciting project spanning three years, showcasing the wonderful talents and beautiful scenery of the Yorkshire Coast and its people.
“There are lots of different opportunities for people to get really involved in the making of ‘The Odyssey’ – as makers, performers, storytellers, and to celebrate the creativity of our local communities.
“We can’t wait for the adventure to begin!”
The BID team has also announced plans to launch a number of coastal tourist attractions which will feature a series of newly commissioned sculptures as part of the 240 miles of bike, walk and driving routes designed to promote the region and attract more visitors to the whole coastal area.
This flagship project will be launched to the public officially next year with a new website and brand and is designed to boost tourism by providing multiple reasons to visit the Yorkshire Coast as well as encouraging visitors to stay longer, return and invest more in local shops, restaurants and attractions.
The circular routes will feature 100 miles of glorious and contrasting coastline.
BID director Clive Rowe-Evan said: “We want to help local businesses attract new visitors to the area.
“Supporting new and existing events in the region is crucial to helping us achieve this goal and to showing tourists exactly what the Yorkshire coast has to offer.”