Retail boost across the East Riding as shoppers go on spending sprees

Shoppers across the East Riding welcomed the return of non-essential shops with a spending spree, new figures suggest.

Thursday, 22nd April 2021, 3:00 pm
Shoppers in the East Riding spent 182% more on average than normal, according to the figures. Photo: PA Images

As coronavirus restrictions eased many retailers were allowed to open their doors for the first time since early January.

The banking firm Revolut analysed the data of 8,000 of its customers in the East Riding between April 12 and 18, comparing it to the average weekly spend in February 2020, before lockdown started.

The shoppers in this area spent 182% more on average than normal, according to their data – with T K Maxx the most popular shop.

The first day of trading saw even higher levels of spending, with 328% more splurged than the average Monday in February of last year.

Retail spending increased 92% across England as a whole, the firm’s figures show.

Revolut said the data shows there is strong demand right across the country, with many people eager to spend savings built up since non-essential shops closed on January 5.

Spokesman Nicholas Taylor said: “Importantly, spending was up across the whole week – rather than just the first day – suggesting that consumer confidence is resilient.

“This is great news for the thousands of local pubs, cafes and shops, and the millions of people they employ.”

The British Retail Consortium said stores have worked hard to provide customers with a “safe and enjoyable” shopping experience, and it expects footfall to increase as more outlets reopen.

Chief executive Helen Dickinson added: “With case numbers continuing to drop, retailers hope that confidence will return to high streets, shopping centres and retail parks, and encourage UK consumers to release some of the £160 billion saved up during this pandemic.”

With bars lacking outdoor space not able to serve drinks yet, spending in the East Riding of Yorkshire pubs was 18% down on February last year.

However, the Revolut data suggests pub-goers spent a little more than usual when buying rounds (£11.68, up 18% from £9.92).