Council’s ‘Do It For East Yorkshire’ campaign urges people to support high street businesses
East Riding of Yorkshire Council is encouraging people to support their local high street by choosing to ‘Do It For East Yorkshire’.
Following the Government’s guidelines and the roadmap, residents have had the chance to safely rediscover those businesses which are now able to reopen and the businesses which have remained open.
There is a wealth of amazing independent shops in the area which have adapted quickly to provide online sales, click and collect services, local deliveries and more. To support this, the council is launching the Do It For East Yorkshire marketing campaign, which is funded by a Reopening High Streets Safely Fund from the European Regional Development Fund, and will feature real businesses from some of the region’s market towns.
Helena Moss, local growth programme and policy manager at East Riding of Yorkshire Council said: “These shops and businesses will only survive if people continue to spend locally, so it is absolutely vital that we all show our support now and make an active choice to shop and spend locally, helping local businesses to thrive.
“By staying safe, we can all play our part and make shopping and going out a safe experience. We can do this by wearing a mask, keeping our distance and washing our hands.”
The council is urging businesses to help support the campaign and has put together a range of resources which can be downloaded to share the campaign messages via the www.doitforeastyorkshire.co.uk website.
People are also asked to do the following to show their support and help businesses:
○ Post a positive review online or on social media
○ Make a recommendation to friends and family
○ Give them a follow and share on social media
○ Sign up for their newsletters or updates
○ Give them a shout out.