HARRY Potter star Rupert Grint sprinkled a touch of magic on Bridlington beach while showcasing the area to a national audience in a new tourism advert.
He visited the resort recently to film his segment for Visit England’s national campaign to promote holidaying at home.
Grint, known to many as well loved Harry Potter character Ron Weasley, surfed at Bridlington beach for the advert, which fans will be able to see on March 8 as part of the ‘Holidays at Home are GREAT’ campaign, aimed at boosting domestic tourism.
Gary Verity, chief executive of Welcome to Yorkshire said: “It’s great that Bridlington is to star in this high profile campaign to promote domestic tourism, it is one of the jewels in Yorkshire’s coastline. Yorkshire and its brilliant beaches will be firmly at the front of people’s minds when they are thinking about booking their break this year and that is great news for the county.”
The campaign, led by VisitEngland, and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, will showcase the country and highlight the key events taking place including the London 2012 Olympic & Paralympic Games, the Torch Relay, the Cultural Festival and the Queen’s Diamond Jubilee.
The Tourism Minister Jeremy Hunt said: “This will be an incredibly exciting year, and the UK will be the very best place in the whole world to holiday. It’s thrilling that four of our best-loved actors are joining the campaign to get even more of us holidaying at home.”
Grint is one of four actors who front the campaign, along with Stephen Fry, Julie Walters and Downton Abbey’s Michelle Dockery.
Blackpool, Skegness, Merseyside and Birmingham will also be showcased as part of the campaign and, in addition to the main advert a series of additional 10 second ads will be shot in a number of destinations.
The combined campaign will also feature a website offering thousands of special deals with savings of least 20%. Special offers will include hotel stays, meals, tickets to attractions and other goods and services.
James Berresford, VisitEngland’s chief executive said: “I am honoured that four national treasures such as Stephen, Julie, Michelle and Rupert are helping us to inspire UK residents to take a break at home in this momentous year! Their involvement is key in creating the highest profile campaign this country has seen in terms of boosting domestic tourism.”