Bridlington Town have launched a season ticket that their young supporters can wear.
Instead of being given a credit card-style pass for the 2015/16, juniors will be given a red replica shirt which will allow them to get into home games for free.
The shirts will cost £15 and Town chairman Peter Smurthwaite said: “When I travel around Bridlington on a weekend I never see any children wearing a Bridlington Town football shirt, a situation I would like to change.
“We are now able to offer free entry for all our home league games to any child who attends the games wearing their Bridlington Town shirt for the current season.
“When you consider how much you have to pay for professional football club shirts this is a very good offer but is more about supporting your local club for children who will be our fans of the future.”
The offer is open to anyone who is 12 or under and parents can register by emailing their child’s name, address, contact telephone number and shirt size to firstname.lastname@example.org or email@example.com, or by delivering the details to the Seasiders Bar, at the club’s Queensgate stadium.
Shirts are available in size 3/4, 5/6, 7/8, 9/11 and 12/13 years.