WHATEVER the weather, the beer got through.
That was the good news for lovers of ale brewed by Wold Newton’s Wold Top Brewery which is celebrating after recording its best Christmas sales every, despite the appalling weather.
Located 110 metres above sea level at the top of the Yorkshire Wolds, the brewery battled against extreme conditions to reach its hundreds of customers throughout East, West and North Yorkshire in the run up to Christmas.
Delivery man Mark Skinn, said; “They were some of the worst driving conditions that I have ever known in all of my years delivering, but thanks to the winter tyres on all the vans, we didn’t let anyone down. Not only that, but we did a fair bit of rescuing others too!”
Sales of the brewery’s cask ales to hotels, pubs and restaurants have been buoyant as the popularity of cask ales has risen for the third successive year.
It now accounts for almost 8% of all beer sales. One reason is people are going out less, but are looking for something special to drink when they do go out.
Wold Top Brewery owner Tom Mellor said that at the start of last year they decided to brew a special cask ale every month and published a brewing calendar on their website. “The feedback from publicans and hoteliers has been very positive and they really appreciate having a new ale every month to offer customers something different.
“We’ve also been able to have some fun with the names of the beers – our Easter ale was called Bunny’s Revenge and our Halloween beer was called Worts n’ale for example.