Businesses in and around Bridlington are being invited to sign up to a new visitor initiative.
The new scheme offers a range of benefits to staying visitors and keep them spending with the businesses in the town and attractions in the surrounding area that are involved with the discount card scheme.
The Bridlington Passport is a discount card issued on arrival to guests staying at any Bridlington Tourism Association (BTA) accommodation providers and offers discounts for restaurants, cafes, attractions, entertainment and shopping.
This provides an amazing offering to guests that are staying with BTA members but also offers a great opportunity for the businesses involved due to more footfall and recognition.
Supported by tourism partnership Visit Hull & East Yorkshire, the scheme aims to increase the number of people staying in the town as well as providing a boost to the local visitor economy.
Councillor Jane Evison, cabinet portfolio holder for economic investment and tourism at East Riding of Yorkshire Council, said: “Tourism is a key industry for the East Riding and initiatives such as the Bridlington Passport are very welcome, as they add value to a visitor’s stay and provide the opportunity to promote business and the tourism brand of our area.”
Bob Hillery, president of the BTA, said: “We are looking for more members, including associate, as we feel the Bridlington Tourism Association works together with restaurants, cafes and attractions etc... providing them with information, discounts and the opportunity to advertise directly to all our accommodation providers.”