The frying elite...

Fish & Chips at Beeford has been awarded the Fish & Chip Quality Award - Margaret Pinder, Mayor of Beverley Coun Janet Gregory, Pearl Humble, Marie-Louise Robinson, local food co-ordinator for Beverley Town Council, Seafish accreditation advisor Jim Hyam, Jess Stevenson and Kate Tovey.
Fish & Chips at Beeford has been awarded the Fish & Chip Quality Award - Margaret Pinder, Mayor of Beverley Coun Janet Gregory, Pearl Humble, Marie-Louise Robinson, local food co-ordinator for Beverley Town Council, Seafish accreditation advisor Jim Hyam, Jess Stevenson and Kate Tovey.

A BEEFORD fish and chip shop has joined the fish frying elite from across the UK by scooping a prestigious Quality Award.

Fish and Chips @ Beeford, on Bridlington Road, has been awarded a Fish and Chip Quality Award by the National Federation of Fish Friers (NFFF) – the trade body representing the nation’s fish and chip shops.

The shop opened to the public 18 months ago after a major refurbishment and proprietor Pearl Humble has thanked her staff and the residents of Beeford for all their hard work and support.

“I am truly honoured to have received this award which would not have been possible to achieve if it wasn’t for the support of my team and the wonderful support from the local Beeford residents, who have truly welcomed us into their community.

“Having opened the doors to the public after a major refurbishment only 18 months ago, we have been astonished by the success of the business, which is due to a combination of our great team of staff, hard work and determination, ideal location for passing trade and above all our loyal customers,” Mrs Humble said.

The Quality Award scheme is run as a way of raising standards within the fish and chip trade, enhancing the profile of the industry, rewarding and promoting shops that provide good quality products and high standards of hygiene, as well as friers who show a high level of competence.

To qualify, each shop has to go through an inspection by an NFFF Approved Assessor who assesses the shop’s presentation, hygiene and cleanliness, staff training, equipment, frying and sales skills and most importantly the quality of the cooked product.

This award sets the new benchmark for quality within the industry and will show consumers that they can buy with confidence where the award is displayed.

Each Fish and Chip Quality Award is valid for two years and retention is dependent on standards being maintained as validated by NFFF officials and appointed assessors.

Pictured are Mrs Humble and her staff with the award, along with the Mayor of Beverley Janet Gregory and Beverley Town Council’s local food co-ordinator Marie-Louise Robinson who is working to promote locally sourced and homemade produce.