Talking Tourism with Tim Norman

Tim Norman.

Tim Norman.

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So, back in 1969 a little known band brought out a song that has certainly been used in many holiday and destination adverts over the years.

The band were the Beatles and of course the song “Here Comes The Sun!”.

Beaconsfield Car Park Bridlington.

Beaconsfield Car Park Bridlington.

Bridlington certainly can say that we, over the years, have been well placed to accept the trueness of the lyrics.

The smiles certainly do appear on people’s faces when the sun and the summer comes around the corner.

Bridlington, however, is in the process of becoming an all year round destination.

Events need to be planned to attract people to our beautiful town because without specific events and activities then there is very little reason for the visitor to come.

This year we have a new addition to the start of the year, a magnificent weekend of kite activity.

This brought many visitors Bridlington this year and it will have created plenty of marketing for what will hopefully become an annual event.

It is this type of event and niche events and offerings which will start to extend the season early and late.

Looking a little closer time-wise, however, in a little of a weeks’ time the Planning Committee at East Riding of Yorkshire Council will be considering the application put in by Premier Inn to build their latest Inn on Beaconsfield Car Park. Of course there already is a new-build Marstons Inn going up on Kingsgate with 27 bedrooms and this along with the high profile name of a Premier Inn will have an impact on the number of people hearing the name of Bridlington as a short break destination. However, the decision which the planning Committee really need to consider is ‘is this the best location for a new inn?’.

With the summer and the sunny days just around the corner recent statistics have shown that the numbers of day visitors to the town still massively outweighs those coming for overnight visits. Some great work has been done to reverse this trend by many groups such as VHEY as, of course, overnight visitors bring much more income and prosperity into the town.

With these statistics in mind the question has to be asked: Is the removal of a massive asset such as a very well patronised car park really going to add to the economy of our town?