Supermarket set to meet residents

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A supermarket chain has set up a public consultation to discuss with residents their rejected plans for the Hilderthorpe Coach Car Park.

Lidl have been seeking a store in Bridlington since 2000 and applied to build on the site but they were turned away by the East Riding of Yorkshire Council.

Alan Menzies, director of planning and economic regeneration at East Riding of Yorkshire Council, said: “The council has previously offered the 1.6 hectare Hilderthorpe Road Coach Park site to the market for sale by tender.

“However the council was unable to secure a quality development that met the regeneration aspirations for the town, outlined within the Bridlington Area Action Plan (AAP) and therefore was withdrawn from the market.”

The Hilderthorpe coach park was advertised by East Riding of Yorkshire Council following Tesco’s withdrawal from a scheme which is part of the Bridlington Area Action Plan in 2013.

Lidl property director, Graham Burr, said: “East Riding of Yorkshire Council’s comments to the effect a suitable developer could not be found for the site and contrary to discussions with the council at the end of 2014, when the council indicated the Lidl scheme was what the ERYC were seeking, the only constraint being ERYC would not dispose of the site until after the elections in May 2015.”

Now Lidl are seeking public interaction to hear their thoughts on their rejected application.

Ula Bradbeer said: “Surely the success of lovely Bridlington lies on everyone’s heart. So why is it important to sell after election? We need this area developed now, with the Tour de Yorkshire in May.”

Mr Burr added: “What is stopping ERYC from making the right decision other than common sense and dispose of the site to Lidl?

“To make an Area Action Plan work requires demand from an end occupier - Lidl are an occupier, who both want to be in Bridlington and will deliver regeneration, achieving the objectives of the A.A.P.”

Councillor Menzies added: “A delivery strategy for sites owned by the council and those it is seeking to assemble is currently being pulled together, which will establish how they fit into the overall delivery of the AAP.”

Lidl are holding the consultation at the Emmanuel Church Hall on Cardigan Road, Bridlington on 5 February between noon and 7pm.