Revealed: alternative Premier Inn sites

Land adjacent to The Spa Royal Hall was under consideration for the new Premier Inn
Land adjacent to The Spa Royal Hall was under consideration for the new Premier Inn

A Free Press investigation can reveal the alternative sites in Bridlington which were considered for the construction of a new hotel.

The East Riding of Yorkshire Council and Premier Inn had considered at least eight other sites in the town for the construction of Premier Inn, aside from the now earmarked Beaconsfield Car Park.

The sites under consideration were: land adjacent to The Royal Spa Hall, land at Leisure World, Langdales Wharf Car Park, Hilderthorpe Road Coach Park, land at Bessingby Road and potential future sites at Springfield Avenue, Palace Car Park and the Royal British Legion site.

On September 30 Premier Inn Hotels Limited and the Council exchanged a contract for the sale of the Beaconsfield Car Park, for the development of an 80 bedroom hotel and family restaurant.

The initial announcement drew criticism from residents and Bridlington Tourism Association, who said the hotel is too far away from the Spa to fully take advantage of conference business.

The Association also said the selling of Beaconsfield Car Park would create traffic issues, and the new hotel could damage the business of existing guesthouses and hotels.

But Alan Menzies, the council’s director of planning and economic regeneration, said: “An exhaustive site search has also been done and, while the council accepts that there are other locations that physically might be acceptable, the reality is that the Beaconsfield Car Park site was the preferred option for Premier Inn.

“The council strongly refutes the claim made by BTA that Premier Inn is of insufficient quality. It is a national brand which is well respected for its good quality of offer at reasonable prices.

“The issue of car parking was taken into consideration when looking at the Beaconsfield Car Park site. The council monitors, on an ongoing basis, the occupancy levels of its car parks and the view was taken that the current number of users could be reasonably relocated to other car parks in the town.”

Premier Inn have yet to submit a planning application to the East Riding of Yorkshire Council.