Opinion: An upturn in bookings for ‘staycation’ breaks

Last years Yorkshire Coast Expo which was held at the Bridlington Spa.
Last years Yorkshire Coast Expo which was held at the Bridlington Spa.

This year’s Yorkshire Coast Expo falls on Wednesday 9 March during English Tourism Week. The Expo is the trade event that kicks off the tourist season, and will be at Scarborough Spa this year, following a successful event last year at The Spa Bridlington, and the plan to alternate between the two main Yorkshire Coast resorts.

The new Discover the Yorkshire Coast visitor brochure has just been launched, and with recent reports of an upturn in bookings for “staycation” holidays, it is hoped that demand will be high.

Working together is a theme that is gathering momentum. Take the announcements shortly before Christmas, for the positive steps being taken by Bridlington Harbour Commissioners and the East Riding of Yorkshire Council, to work together to consider the potential for harbour and marina developments in more detail.

Bridlington Business Forum holds a quarterly meeting bringing local businesses together, to improve communications, and enables networking for collective development of business ideas.

It also ensures that our local businesses are aware of the opportunities offered by regeneration and economic development activity. The Business Forum is working collaboratively with the East Riding of Yorkshire Council, to support local business development, which is all important for local employment and the economy.

Further opportunities are being explored to make closer links with Driffield and Beverley, particularly for visitors to the area, who – once in Bridlington – are only a short drive or train journey away.

Then, of course, there will be increasing activity in the coming year to ensure that Hull City of Culture 2017 extends across the East Riding, and brings an associated increase in visitors too, by working together with the City of Culture organisers.

The opening of the new East Riding Leisure Bridlington is a cause for much anticipation locally, with our visitors no doubt equally keen to explore the new facilities.

If the visitor numbers at the new attractions of Sewerby Hall in 2014, and the RSPB Bempton Visitor Centre in 2015 are anything to go by, the leisure centre is set to be a huge draw.