BRIDLINGTON’S Old Town is stepping out of the shadow of the tourist trap seafront by creating a new identity to highlight its attractions to visitors.
Throughout the winter, the Old Town Association has been developing a campaign to encourage visitors to spend time in and around the historic High Street area well as on the beach.
The result is a vibrant visual interpretation of the area’s unique mix of buildings, shops and houses and is supported by the line – ‘Old Town Bridlington, The other side of the sea-side’.
Penelope Weston, chair of the Old Town Association, explained the thinking behind the initiative.
She said: “Recent research, commissioned by Visit Hull and East Yorkshire, showed we weren’t even on the radar of most visitors that come to the area.
“We needed to transform ourselves from being a hidden gem into a vital part of the town’s tourism offer.
“The Old Town’s attractions provide an interesting alternative to the traditional sea, sand and ice-cream image associated with Bridlington.
“The Georgian High Street, 12th Century Priory and striking Bayle Gate give visitors additional reasons to spend time – and money – in the area.”
The identity was created by local advertising consultant, Maria Prchlik.
The advertising image was uses an illustration taken from a larger work by local artist, Sharon Winter and is now appearing on posters and leaflets around the town.