A NEW RNLI shop has officially opened in the town centre in time to catch the summer season trade.
The shop on King Street replaces the smaller store in the outshore lifeboat station on South Marine Drive and it is hoped that its central location will raise even more funds for the town’s lifeboats.
Alison Thomson, regional retail manager for the RNLI, said: “One hundred per cent of the profits go directly back to the RNLI which is why our shops are so important - we call it life-saving shopping because that’s exactly what it is.
“We have got new products in, as well as quite a lot of products that perhaps didn’t show themselves as well in the little shop because we didn’t have the space.
“Now that we’re in the town centre we are hoping to attract more people who wouldn’t necessarily walk out of the town centre to go to the little shop.
“People can now just pop in when they’re in town to do their regular shopping and we hope to see the benefit of that.”
The shop was previously a mobile phone store but had stood empty for many months before the RNLI moved in.
Volunteer Albert Wilby painted the shop and several RNLI crewmembers worked on the building in a professional capacity, taking on jobs such as flooring and joinery.
The inshore lifeboat was brought into the town centre to mark the official opening of the shop on Monday.
It will now be open seven days a week all year round and if anybody would like to volunteer themselves for a shift they can contact Albert on 01262 401646.