New cycle route will bring visitors

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TOURISM in Bridlington should receive a boost this summer thanks to the opening of new cycle route which calls in at the town.

Visit Hull and East Yorkshire’s (VHEY) Yorkshire Wolds Cycle Route was officially opened last week by Coun Andy Burton of East Riding of Yorkshrie Council and Janet Reuben, chief executive of VHEY.

The brand new 146-mile route takes in Beverley, Market Weighton and Pocklington, as far north as Malton, across to Bridlington and back through Driffield, passing through 47 East Riding towns and villages.

It is a five-day adventure through the rolling valleys and picturesque hills of the Yorkshire Wolds, travelling past grand country houses, nature reserves and some of the region’s most fascinating history along the way.

It uses existing and newly created parts of the National Cycle Network and has brand new signs installed along the route.

The Yorkshire Wolds Cycle Route has been created to provide a new attraction in East Yorkshire that will increase visitors to the region and have a positive economic impact.

It is believed that it will appeal to a large audience and encourage people to spend more time in Bridlington and the surrounding area, and is part of VHEY’s Yorkshire Wolds Development Programme.

Janet Reuben, chief executive of VHEY, said: “The Yorkshire Wolds Cycle Route will provide a great way for people to explore this beautiful region.

“The Wolds has a wealth of stunning countryside and tranquil villages, making it an ideal location for cyclists.

“This route has been created to tempt visitors to spend longer and explore further into this region as well as providing a sustainable attraction that will benefit local communities and businesses for years to come.”

Coun Jane Evison, portfolio holder of cultural services at East Riding of Yorkshire Council, said: “Increasing visitor spending in the Yorkshire Wolds will help support our economy and encourage further investment in tourism businesses.

“The Yorkshire Wolds Cycle Route is a fabulous attraction and fits in perfectly with the beautiful scenery on offer in this region.”

The Cycle the Wolds project has been partly funded by the Coast, Wolds, Wetlands and Waterways LEADER programme which is part of the rural development programme for England with funding from Europe and DEFRA and is managed by Yorkshire Forward.

Dee Mitchell of LEADER said: “Our CWWW LEADER programme has been very successful in developing partnerships and delivering community based projects that will have a positive impact on the lives of residents and provide opportunities for economic growth in our rural areas. This is an excellent example of this in action.”