Muntons win award for innovation

SONY DSC
SONY DSC

A Bridlington manufacturer has received a prestigious food award for a new product which improves the taste of your favourite chocolate treats.

Muntons, which has premises near Bridlington, picked up the Bakery Innovation Award at the Food ingredients Europe Awards in Paris on November 29 for its new product Maltichoc.

Maltichoc can be used to enhance the flavour of cocoa, help baked goods retain moisture and improves texture and shelf life.

In essence Maltichoc will make your cakes and brownies more chocolaty, last longer and taste better.

Andrew Fuller, Muntons Senior Product Development Technologist, said: “Becoming a finalist was unexpected; to actually win the award was amazing, to say I was chuffed would be an understatement!”

The award ceremony which attracts thousands of delegates from the food industry, led to much interest in Maltichoc.

The product was invented in response to rocketing cocoa prices over the last few years making it harder for manufacturers to keep consumer prices low.

Maltichoc can be used to replace some of the cocoa that goes into chocolate products, reducing costs without changing the product’s taste, so a chocolate brownie will still taste like a chocolate brownie.

The product will not be available to home bakers and will be targeted at manufacturers.

Although Maltichoc will not be manufactured at the Bridlington site, this award can only be good news for the town as Muntons, which recently won the Sustainable Manufacturer of the Year award at the Manufacturer of the Year Awards, continues its success.