Morrisons reopens following revamp

Mayor of Bridlington Cllr Liam Dealtry and Rotary Club President Rev John Fisher with staff at the opening ceremony.

Mayor of Bridlington Cllr Liam Dealtry and Rotary Club President Rev John Fisher with staff at the opening ceremony.

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The Morrisons store in Bridlington has opened with a fresh new look following a four-week makeover.

A specialist team worked around-the-clock to transform the Bessingby Road store following suggestions made by its customers.

Morrisons had quizzed shoppers to find out what they wanted in store to help their shopping trips.

Customers said that the store needed to be uncluttered, with a simplified layout to suit families with prams and trolleys and new services added for busy shoppers.

As a result, Morrisons has invested in a range of changes to suit the needs of its shoppers. The customer café has been modernised with casual dining tables, soft seating areas, freshly ground coffee machines and a ‘Big Red Bus’ kids meal station.

Throughout the store fixtures and fittings removed and the whole shop floor de-cluttered. Outside of the store, shoppers will also notice improvements to the petrol station and drivers will now be able to pick up takeaway coffee ahead of their journey.

The Bridlington store was opened by the Mayor of Bridlington Cllr Liam Dealtry and Rotary Club President Rev John Fisher, during a ribbon cutting ceremony. The mayor then spent some time looking around the store.

Store Manager Lee Wild said: “We have been part of Bridlington for 23 years so it’s great that we are still connected to our community and our customers. They asked for the changes to the store and we have listened, I just hope they like the new look.”