THE McDonald’s restaurant in Bridlington’s town centre is to close with the possible loss of 52 jobs.
The Prince Street restaurant, which has been in Bridlington for 23 years, is set to close in September.
The 52 full and part-time staff offered the opportunity to transfer to other branches.
The restaurant is run as a McDonald’s franchise by Kingston Restaurants, which also has Bridlington’s second McDonald’s – the drive-thru off Bessingby Road – which is staying open.
A meeting of staff took place at the Expanse Hotel on Tuesday evening, where they were formally told of the closure.
A McDonald’s spokeman said: “We can confirm that McDonald’s, together with our local franchisee, have decided to close the restaurant at Prince Street, Bridlington.
“This is not a decision we have taken lightly but as we constantly review our estate, it has become apparent that trading patterns in Bridlington have changed and therefore we have taken the difficult decision to cease trading at this site.”
The staff were told at Tuesday’s meeting that trading conditions in the town had changed since 2009, and that the Prince Street restaurant was losing money.
Sales at the Bessingby Road McDonald’s are now likely to increase after the closure, they were told.
George Michniewicz, managing director of Kingston Restaurants, insisted that it was “changing trading patterns” that led to the decision.
The McDonald’s spokesman confirmed that “no compulsory redundancies” would take place as a result of the closure, with all staff being offered transfers to neighbouring restaurants.
The spokesman said: “With over 1,200 restaurants across the UK, it’s essential that we continue to have the right restaurants in the right places to ensure we stay relevant and convenient for our customers.
“The high street environment continues to change, and opening, closing or relocating restaurants enables us to take an integrated, focused and strategic approach to future growth.
“The restaurant is likely to close in September, although an exact – continued on Page 3
date has yet to be confirmed.”
Bridlington Mayor Coun Cyril Marsburg said that the closure of the restaurant would be a “great loss” to the town centre.
“It is sad to see it go and it will obviously be a big blow to the town centre,” he said.
“It employs a lot of people and I hope that they can remain in work.
“It seems strange that it is closing when the new businesses have invested in the Promenades still see Bridlington as a good place to open up shop.
“I would like the building taken over by KFC as I know there is a lot of demand for it in town.”
It is not yet known what will happen to the Prince Street building once the McDonald’s restaurant closes.
Bridlington’s other McDonald’s store off Bessingby Road will remain open as normal.
l Meanwhile, the Subway sandwich shop in Promenade is set to reopen “within the next two weeks to a month” with a new franchisee in place, said Subway development agent Josh Thompson.
The restaurant has been closed temporarily after the last franchisee put the business up for sale.