A team of trash-tackling staff from Marks and Spencer descended upon the Sewerby Steps Beach as part of this year’s Big Beach Clean Up.
On Monday 28 April, 22 staff from Bridlington M&S, along with around 30 local residents, spent the day picking litter in order to rid the sands of rubbish.
The event was run in partnership with the Marine Conservation Society and M&S offered customers who signed up to help a money-off voucher for the day of the clean.
Paul Nicoll, manager at Bridlington M&S, said: “We collected around 280 kilos of rubbish, so it was really successful and everybody who came got a lot out of it and realised that it is helping to protect the marine life.
“For M&S as a company it is part of our Forever Fish Campaign which is funded through out 5p carrier bag scheme. This is the third year that we have taken part in this campaign.
“You look at the beaches and you think there’s nothing on it but actually when you start the clean you find there’s quite a lot.”
This year’s week-long Big Beach Clean Up targets 95 UK beaches and 45 canals from Thursday 24 April, with the aim of clearing more than last year’s haul of 30 tonnes of litter – equivalent to the weight of two double decker buses.
Sacha Berendji, director of retail at M&S, said: “Our Big Beach Clean Up 2013 exceeded all expectations and made a significant impact on local communities.
“This year our beaches and canals, and in turn our marine life, need us and our army of volunteers more than ever before. It’s a fun, outdoor activity and I’m confident we can go one step further and surpass last year’s litter haul. And, as an incentive, there’s a £5 money-off voucher for every customer that gets involved.”
Samantha Fanshawe, MCS Chief Executive, said: “This week of action is a great opportunity to clean up some of our best loved beaches and remove litter that has built up following recent storms.
“Rubbish washed up or left on beaches not only harms wildlife but spoils our enjoyment of the coast too, so the more people that take part the more litter we can remove from harm’s way.
“Throughout the year, there will be activities and resources for schoolchildren to learn more about our seas and the fascinating marine life they support.”
For more information visit www.marksandspencer.com/plana and follow the event on twitter @marksandspencer or search #beachclean and on Facebook.